FREE PRODUCTION TOOL · IMAGE + VIDEO
AI image and video production brief template. Ready for review.
Turn an early idea into a production-ready brief for an AI image set, AI video, or combined campaign. Define the output, product truth, rights, failure modes, review gates, timing, and budget before choosing a model.
ANSWER FIRST
A useful brief defines the decision—not the tool.
Start with the objective, audience, delivery matrix, references, inputs, rights, acceptance criteria, review process, timing, and budget. Then let the production method follow the requirements.
FREE BRIEF BUILDER
Build the brief before choosing the model.
Choose the project type, answer what you know, and copy or download a clean Markdown brief. Empty fields remain visible so the production partner can identify the unknowns.
Name the business context and the one change the work should create.
Define who should see it, what they should understand, and what they should do next.
List stills, key visuals, storyboards, hero runtime, cutdowns, aspect ratios, platforms, captions, and master formats.
Share a small edited reference set and explain what matters in each reference—light, casting, pace, camera, color, material, or mood.
Inventory product files, SKUs, scripts, logos, footage, voices, talent or likeness references, and the approved frames that should carry into motion.
Separate approved claims from assumptions. Define AI disclosure, media, markets, usage term, likeness, voice, music, and licensing constraints.
State what must be consistent, exact, legible, plausible, on-brand, and technically valid—and what should cause a shot or image to be rejected.
Name reviewers, the final approver, milestones, feedback format, expected revision rounds, and how conflicting comments will be resolved.
Give the real launch date, review windows, working budget range, contracting needs, and vendor-onboarding constraints.
GENERATED MARKDOWN
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THE NINE DECISIONS
What belongs in an AI production brief?
A production brief should reduce ambiguity without locking the team into an untested workflow. These nine decisions expose the creative, technical, rights, and commercial constraints that determine whether an image or video can actually be approved.
01
Project and objective
State the business context and the change the work should create. “Make a launch film” is a deliverable; “help new buyers understand the product difference” is an objective.
02
Audience, message, action
Name the audience, what they should understand or feel, and the next action. This keeps attractive output from drifting away from the communication job.
03
Delivery matrix
List approved asset counts, runtimes, crops, aspect ratios, channels, resolutions, captions, languages, and masters. “Social assets” is not a delivery matrix.
04
Creative direction
Use a small edited reference set. Explain what matters in every reference—light, styling, pace, camera, material, casting, color, or mood—and what should not be copied.
05
Inputs and product truth
Inventory source files, product references, talent or likeness references, footage, scripts, logos, packaging, and brand rules. Mark what must remain exact.
06
Claims, rights, disclosure
Separate approved claims from assumptions. Define usage term, media, markets, likeness, voice, music, licensing, and the review owner for any AI disclosure.
07
Acceptance criteria
Write what must be consistent, plausible, legible, on-brand, and technically valid. Name known failure modes that should cause an image or shot to be rejected.
08
Review and approval
Name reviewers, the final approver, milestones, feedback format, revision assumptions, and how conflicting comments will be consolidated.
09
Timing and budget
Share the real launch date, review windows, working budget range, contracting requirements, and vendor-onboarding constraints early enough to affect the plan.
CHOOSE THE MODE
Image, video, and combined briefs need different detail.
AI IMAGE PRODUCTION
Define the system behind the stills.
Specify image sets, product or talent count, crops, placements, resolutions, retouching, and master files. Product geometry, garment details, packaging, typography, hands, faces, and material behavior often need explicit acceptance checks.
See AI image production →AI VIDEO PRODUCTION
Brief continuity, not only keyframes.
Specify runtime, sequences, movement, edit rhythm, sound, captions, cutdowns, and masters. Explain where identity, product, costume, camera, and environment must remain consistent across shots and revisions.
See AI video production →COMBINED CAMPAIGN
Choose what carries from image into motion.
Define whether approved stills establish casting, product truth, environments, lighting, or key visual direction for video. A shared review gate before motion can prevent expensive drift later.
Discuss a combined brief →ACCEPTANCE CRITERIA EXAMPLES
Make “good” reviewable.
References describe a direction. Acceptance criteria define what can pass review. These examples are starting points, not universal standards.
FASHION IMAGE SET
Product and styling consistency
Garment silhouette, construction details, color, and approved styling must match the supplied references. Reject distorted hands, duplicated accessories, unreadable graphics, or unexplained changes between the selected images.
SAAS LAUNCH FILM
Clarity before spectacle
The viewer should understand the product category and launch message without relying on a caption. UI shown on screen must be approved, brand marks must remain stable, and every promised delivery ratio needs a legible safe-area review.
IMAGE-TO-VIDEO CAMPAIGN
Approved frames become continuity anchors
Casting, product form, environment, wardrobe, and lighting established in approved key images must carry into motion. Reject identity drift, changing product details, unstable typography, or movement that breaks the intended material behavior.
AI PRODUCTION BRIEF FAQ
Questions before production.
What is an AI image or video production brief?
It is the working agreement that defines the objective, audience, deliverables, visual direction, approved inputs, rights, acceptance criteria, review process, timing, and budget before production begins. It should make the creative problem clear without pretending every production decision is already solved.
Should an AI production brief name a model?
Only when a model is a genuine technical or procurement constraint. Usually the brief should describe the required output, product truth, creative standard, rights, failure modes, and delivery requirements first. The production workflow can then use generative, conventional, or hybrid methods that fit those requirements.
What should a brand supply before AI image production?
Supply approved product references, SKU and packaging details, brand rules, logos, copy, a small edited reference set, channel specifications, usage rights, and confirmation that the production partner may use every supplied asset. Clearly mark what must remain exact and what may be interpreted.
What changes when the brief includes AI video?
Add runtime, shot or sequence needs, motion behavior, continuity rules, cutdowns, aspect ratios, captions, voice, music direction, edit expectations, review gates, and final master formats. A video brief also needs to explain where character, product, and environment consistency matter across shots.
Does this brief builder submit or store project information?
No. The builder runs in your browser. Nothing typed into it is submitted, stored, or added to analytics. Copy and Markdown download actions happen locally, and you decide if and when to share the resulting brief.
FROM BRIEF TO PRODUCTION
Have the requirements? Choose the production path.
Use the specialist image or video service when the output is defined. Use the direct creator route when one project needs stills, storyboards, motion, editing, and delivery variants together.